Operations

Cost Per Click (CPC)

Cost per click is a pricing model used in online advertising where advertisers pay each time a user clicks on their ad. It is commonly used in pay-per-click (PPC) campaigns and helps advertisers measure the effectiveness and cost-efficiency of their ad campaigns.

Arbo Team
Jul 18, 2023

What it is: Cost per click is a pricing model used in online advertising, where advertisers pay each time a user clicks on their ad.

Why it is important: CPC helps advertisers measure the effectiveness and cost-efficiency of their online advertising campaigns, allowing them to evaluate the return on investment (ROI) and adjust their strategies accordingly.

How to use it in startups: Startups can use CPC to analyze the performance of their online ad campaigns, compare the effectiveness of different keywords or platforms, and optimize their advertising spend to maximize ROI.
Operations

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