Operations

Cost Per Click (CPC)

Cost per click is a pricing model used in online advertising where advertisers pay each time a user clicks on their ad. It is commonly used in pay-per-click (PPC) campaigns and helps advertisers measure the effectiveness and cost-efficiency of their ad campaigns.

Arbo Team
Jul 18, 2023

What it is: Cost per click is a pricing model used in online advertising, where advertisers pay each time a user clicks on their ad.

Why it is important: CPC helps advertisers measure the effectiveness and cost-efficiency of their online advertising campaigns, allowing them to evaluate the return on investment (ROI) and adjust their strategies accordingly.

How to use it in startups: Startups can use CPC to analyze the performance of their online ad campaigns, compare the effectiveness of different keywords or platforms, and optimize their advertising spend to maximize ROI.
Operations

Similar posts

Operations

Payback Period

The payback period refers to the time required to recoup the customer acquisition cost (CAC) through revenue generated by the newly acquired...

Arbo Team Jul 18, 2023
Operations

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost to acquire a new customer. It is the total of all expenses, whether in Sales and Marketing allocated...

Arbo Team Jul 18, 2023
Revenue

Annual Contract Value (ACV)

ACV refers to the total value of a customer's annual contract or subscription with a business, regardless of the contract's duration. It is a metric...

Arbo Team Jul 18, 2023

Get notified of new business and financial tips

Fill up this form to receive updates on valuable insights into finances and scale your startups!