Key Performance Indicator (KPI)

What it is: KPIs are quantifiable metrics that help measure and evaluate the performance of a business. They provide valuable insights into the company's operations, financial health, and progress toward achieving its goals.

Why it is important: KPIs enable startups to track and assess their performance in key areas. They help identify strengths and weaknesses, monitor progress, make data-driven decisions, and align actions with strategic objectives. KPIs provide a clear understanding of the company's overall health and performance.

Formulas: The formulas associated with KPIs vary depending on the measured metric. Each KPI has its own calculation method.

How to use it in the context of startups: Startups should identify relevant KPIs based on their business goals and industry. By tracking KPIs regularly, startups can monitor their performance, identify areas for improvement, and make informed decisions to drive growth and success. KPIs can be used to evaluate marketing effectiveness, sales performance, customer satisfaction, financial health, and other critical aspects of the business.