Revenue
Gross Retention
Gross retention, or gross dollar retention, measures the percentage of revenue a company can retain from existing customers.
Resources
The Arbo Glossary
Welcome to the Arbo Glossary! This concise and comprehensive resource provides definitions and explanations of key accounting, finance, and startup terms.
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Revenue
Repeat Customer Rate
Repeat customer rate measures the percentage of customers who make multiple purchases or engage with a business repeatedly over a given period. It...
Arbo Team
Jul 18, 2023
Revenue
Retention
Retention refers to the ability of a business to retain its customers over a specific period. It is a critical metric for customer loyalty and...
Arbo Team
Jul 18, 2023
Revenue
Revenue Recognition
Revenue recognition is recording and reporting revenue in a company's financial statements. It involves determining when revenue should be recognized...
Arbo Team
Jul 18, 2023
Revenue
Sales Pipeline
A sales pipeline is a visual representation of a customer's stages during the sales process, from initial contact to closing a deal. It helps sales...
Arbo Team
Jul 18, 2023
Revenue
Sales and Marketing Efficiency
Sales and marketing efficiency measure the effectiveness of a company's sales and marketing efforts in generating revenue. It assesses the return on...
Arbo Team
Jul 18, 2023
Startup Terminology
Accredited Investor
An accredited investor an individual or entity that meets certain financial thresholds set by the Securities and Exchange Commission (SEC) in the...
Arbo Team
Jul 18, 2023
Startup Terminology
Angel Investor
An angel investor, also known as a seed investor, is an individual who invests personal funds in startup companies in exchange for equity. Angel...
Arbo Team
Jul 18, 2023
Startup Terminology
Cap Table
A capitalization table, or cap table, is a record that outlines the ownership structure of a company.
Arbo Team
Jul 18, 2023
Startup Terminology
Convertible Note
A convertible note is a type of debt instrument commonly used in early-stage fundraising. It is a loan that can be converted into equity at a later...
Arbo Team
Jul 18, 2023
Startup Terminology
Data Room
A data room is a secure location where confidential and privileged information is stored with restricted access. It is commonly used in business...
Arbo Team
Jul 18, 2023
Startup Terminology
Double-Trigger Acceleration
Double-trigger acceleration is a provision related to equity vesting in which an employee's unvested stock or options become fully vested upon two...
Arbo Team
Jul 18, 2023
Startup Terminology
Entrepreneur in Residence (EIR)
An Entrepreneur in Residence (EIR) is an individual, often a former startup founder, who works with a venture capital (VC) firm.
Arbo Team
Jul 18, 2023
Startup Terminology
Minimum Viable Product (MVP)
An MVP is the initial version of a product that includes essential features and functionalities.
Arbo Team
Jul 18, 2023
Startup Terminology
Officers
Officers are individuals appointed by a corporation's board of directors to hold specific executive positions within the company, such as CEO, CFO,...
Arbo Team
Jul 18, 2023
Startup Terminology
Option Pool
An option pool refers to a block of shares set aside by a company to be granted as stock options to employees, typically used as a form of equity...
Arbo Team
Jul 18, 2023
Startup Terminology
Pay to Play
Pay-to-play is a provision that requires existing investors to participate in subsequent funding rounds to maintain their pro-rata ownership stake....
Arbo Team
Jul 18, 2023
Startup Terminology
Pitch Deck
A pitch deck is a presentation of slides to pitch a business idea or investment opportunity to potential investors. It typically includes an overview...
Arbo Team
Jul 18, 2023
Startup Terminology
Post-Money Valuation
The post-money valuation is the value of a company immediately after a financing round, including the newly raised funds. It is calculated by adding...
Arbo Team
Jul 18, 2023
Startup Terminology
Pre-Money Valuation
Pre-money valuation is the value of a company before a financing round or investment. It represents the company's worth based on its assets,...
Arbo Team
Jul 18, 2023
Startup Terminology
Pro Rata
The proportional allocation or distribution of shares, investments, or ownership rights. In startup investments, pro rata rights allow existing...
Arbo Team
Jul 18, 2023
Startup Terminology
Product Velocity
Product velocity refers to the speed at which a company can develop and release new products or features. It is often a crucial factor in staying...
Arbo Team
Jul 18, 2023
Startup Terminology
Right of First Refusal (ROFR)
The right of first refusal (ROFR) is a contractual right that allows a party to enter into a transaction or purchase assets before being offered to...
Arbo Team
Jul 18, 2023
Startup Terminology
Roll-Up Vehicle (RUV)
A roll-up vehicle (RUV) is a specialized entity, such as a special purpose vehicle (SPV), formed to aggregate investments or assets in a particular...
Arbo Team
Jul 18, 2023
Startup Terminology
Serviceable Obtainable Market (SOM)
The portion of the serviceable available market (SAM) a company can realistically capture or penetrate. It considers factors such as competition,...
Arbo Team
Jul 18, 2023
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